Bachatt, a fintech app built for self-employed Indians to save and invest in small-ticket products, has raised $12 million in a Series A round led by Accel. The Bachatt funding news matters because most savings apps still assume fixed monthly salaries, while millions of merchants and non-salaried workers deal with uneven cash flow and need flexible tools instead. Founded in 2025 by Anugrah Jain, Ankur Jhavery and Mayank Agarwal, the startup is now trying to stretch beyond debt mutual fund distribution into AI-led wealth advice and working-capital credit.
That’s an ambitious jump.
What does Bachatt do for self-employed savers?
Bachatt is a savings and investment app built for people with irregular income. Users complete KYC, set small savings amounts, and use UPI AutoPay to invest flexibly instead of fixed monthly SIPs. Money goes directly to partner AMCs like SBI, ICICI Prudential, and Axis.
The app focuses on debt mutual funds, offering stable returns and easy liquidity. Users can start with ₹100 and use features like pause, top-up, or instant withdrawals.
What makes Bachatt different is its flexible saving rhythm daily or weekly instead of salary-based. It also offers quick onboarding, simple UX, and support via WhatsApp.
Now, it’s adding AI to track thousands of mutual funds and provide smarter recommendations, aiming to become a mass-market wealth assistant.
Who founded Bachatt and why this team fits
How Bachatt started
Bachatt was founded in 2025 by Anugrah Jain, Ankur Jhavery, and Mayank Agarwal. The company is based in Delhi NCR, with its registered office in Delhi and its head office in Gurugram. The basic idea is simple enough: build a financial product stack for the giant non-salaried base that still leans on informal savings habits, cooperative societies, and products designed for somebody else.
Jain has been blunt about the size of that ambition. In his words: “We want to be a trusted financial partner, for the large 30 Cr merchants and self-employed segment of the country. We want to build 5-6 financial solutions, specially curated & tailored for them. We started with a debt fixed income savings solution, and are now adding 2 new solutions — AI-led Wealth & Credit.”
That’s not small talk.
Why the founders fit the category
Bachatt’s strongest founder signal sits with Jain. Before starting the company, he spent about a decade at Boston Consulting Group and became a partner there, working deeply in financial services and helping build lending businesses for an NBFC. He also did earlier stints at Goldman Sachs and Deutsche Bank, and studied at IIT Kanpur and IIM Ahmedabad. That’s a direct match for a startup trying to turn messy, low-ticket consumer finance into a system.
Jhavery brings the distribution muscle. His public profiles tie him to OYO and PocketFM, and he frames his role at Bachatt around growth, messaging, and getting products to spread. He studied at IIT Kanpur and IIM Bangalore, where he graduated with strong academic credentials. That background helps because Bachatt isn’t selling a shiny investing app to affluent urban traders. It has to build trust, habit, and repeat behavior in a customer segment that’s expensive to acquire and easy to lose.
Agarwal is the builder in the trio. He has described himself as the tech and product person from day 1, and his public profile also shows IIM Bangalore. That division of labor makes sense: one finance operator, one growth operator, one product builder. For an early-stage fintech trying to mix compliance and distribution with behavior design, that’s a credible founding setup.
Traction, fundraising, and where Bachatt sits against rivals
The early signals are decent. Bachatt previously raised a $4 million seed round from Info Edge Ventures and Lightspeed while it was still pre-revenue and in beta. It now says it executed more than 20 lakh mutual fund transactions in February alone, and it wants to reach 3 crore users in the next 12 to 24 months. That target is huge. Maybe too huge. But the transaction number at least suggests the product isn’t sitting idle.
This new Series A brought in $12 million, or ₹112.6 crore, with Accel leading and Lightspeed plus Info Edge Ventures returning. The money will go into scaling the current savings product. It will also fund two adjacent layers: AI-led wealth management and credit for working capital. That strategy puts Bachatt in a busy category, but not in the exact same lane as everyone else. Wealthy and ZFunds have been building more for mutual fund distributors and advisers, while PowerUp Money has focused on retail mutual fund advisory. Bachatt’s angle is narrower and more specific: start with self-employed users who need flexible savings behavior, then upsell into advice and credit once trust is built.
Why does Bachatt funding matter right now?
Because this round changes the company’s job.
Up to now, Bachatt could mostly be read as a distribution startup with a clever UX twist. After the Series A, it’s trying to become a fuller financial relationship. And that’s a much harder business. Advice has to feel useful, not generic. Credit has to be fast, but it also can’t blow up underwriting quality. In fintech, once trust slips, users leave fast.
Still, the roadmap is logical. Savings gives Bachatt frequent engagement. Wealth tools can improve retention. Credit creates monetization that mutual fund distribution alone usually can’t. Accel’s bet looks less like a punt on another SIP app and more like a view that the non-salaried Indian user can support a broader financial stack if the product is built around income volatility from the start.
The test is simple. Can Bachatt turn AI into advice that ordinary merchants and self-employed workers will actually act on?
How big is the market behind Bachatt funding?
The market case is real. Jain has pegged the non-salaried segment’s savings and credit opportunity at more than ₹15 lakh crore, and Bachatt is targeting a population of roughly 30 crore merchants and self-employed Indians. That’s a massive base even before you get into adjacent categories like insurance or secured lending.
The timing isn’t random. AMFI’s February 2026 monthly note showed SIP contributions at ₹29,845 crore, SIP assets at ₹16.64 lakh crore, and 9.44 crore contributing SIP accounts. Retail participation in mutual funds is already deep and still widening. The next fight isn’t just about getting people into the category. It’s about who makes the experience easier for people outside the classic salaried, metro, English-speaking investor mold.
That’s also why investors keep funding this corner of wealthtech. Mint has reported a rush of startups building digital tools for mutual fund distributors, with ZFunds, Wealthy, and AssetPlus all pushing deeper into advisor enablement, while Wealthy has doubled down on AI tools for distributors and human-led advice. PowerUp Money has raised fresh capital to make mutual fund advisory more consumer-friendly. Bachatt fits the same broad trend, but with a sharper customer thesis: irregular earners first.
What should you watch after Bachatt funding?
The easy headline is the $12 million.
The harder question is whether Bachatt can become the primary money app for self-employed Indians instead of just a useful first product. If users keep coming for debt-fund savings but ignore AI advice, the story stays narrow. If credit launches too aggressively, risk creeps in. If Bachatt manages to keep the simplicity of its savings product while adding relevant advisory and working-capital tools, this Bachatt funding round could mark the point where a distributor-style fintech turns into a real wealthtech company for India’s informal earners.
Watch adoption quality, not just downloads.
And watch whether those 20 lakh monthly transactions turn into durable, repeat financial behavior.
Read how NowPurchase landed ₹80 Cr to modernize scrap trading using AI and digital infrastructure.
FAQ
What is the latest Bachatt funding round?
Bachatt has raised $12 million in a Series A round led by Accel, with Lightspeed and Info Edge Ventures also participating. The round gives the company more room to expand beyond debt mutual fund distribution and build AI-led wealth products plus credit tools for self-employed users.
How does Bachatt work for self-employed users?
Bachatt lets users save and invest in smaller, more flexible amounts instead of forcing a fixed monthly investing pattern. The app uses Aadhaar and PAN for fast onboarding and supports UPI AutoPay. It routes money to partner AMCs and offers features like pause, top up, top down, and instant withdrawals.
Who founded Bachatt?
Bachatt was founded in 2025 by Anugrah Jain, Ankur Jhavery, and Mayank Agarwal. Jain brings deep financial-services experience from BCG, while Jhavery has growth experience linked to OYO and PocketFM, and Agarwal has publicly positioned himself as the startup’s product-and-tech builder.
Is Bachatt a wealthtech company or a mutual fund distributor?
Right now, it’s both just at different stages of maturity. Bachatt began as a registered mutual fund distributor focused on debt-fund savings, but its next push into AI-led advisory and credit puts it in the wealthtech category too.
