BeastLife sells protein powders, creatine, mass gainers, and other sports nutrition products directly to consumers, and its latest BeastLife funding round brings in ₹20 Cr from GVFL and Equentis. The raise matters because India’s supplements market is still messy for buyers—crowded, low-trust, and heavily skewed toward marketplace discovery instead of strong brands. Founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, the company now wants to turn creator-led online demand into a broader national retail business.
The round is a pre-Series A and values the D2C nutrition brand at ₹320 Cr post money. BeastLife plans to use the capital to expand its team and operations. It will also test a gradual offline rollout in selected geographies. It has already built a strong base in north India. The next regional move is west, followed by south India.
What is BeastLife and how do its products work?
If you land on BeastLife’s store today, it looks less like a single-product influencer brand and more like a full sports nutrition shelf. The catalog spans whey protein and creatine. It also includes BCAA, pre-workout, L-carnitine, multivitamins, omegas, peanut butter, energy bars, and even a protein-focused “Roti 2.0” line. The site also includes a protein calculator. It nudges shoppers from browsing to goal-based buying.
For a customer, the workflow is pretty simple. You pick a goal or category. Then you choose a product type, select flavor and pack size, and check out either on BeastLife’s own website or through ecommerce and quick commerce channels. That matters because supplements are often repeat-purchase products. Availability across channels is almost as important as formulation.
A few product cues show BeastLife is trying to sell trust, not just tubs. Several products are marketed with “Ultrasorb Tech” . The homepage surfaces an authenticity guarantee, and the site includes lab reports in the footer. In India’s supplements business, where buyers routinely worry about adulteration or fake stock, those signals aren’t cosmetic. They’re part of the product.
Behind the storefront, BeastLife has also adopted Unicommerce’s multi-channel order management and warehouse management systems. That automates the manual work of reconciling orders across the brand site and marketplaces in the backend. It matters.
Who founded BeastLife and why are investors backing it?
The founding story
BeastLife was started in 2024 by Gaurav Taneja and Raj Vikram Gupta. Taneja brought the audience and the credibility that comes from years in fitness content. Gupta brought operating muscle from consumer brand execution. That mix explains why BeastLife got traction quickly. It wasn’t built as a pure merch extension, and it wasn’t built as a faceless supplements company either.
Why the founders fit this category
Taneja is better known online as Flying Beast. He’s a former commercial pilot, an IIT Kharagpur graduate, and one of India’s largest fitness creators, with more than 9.2 million subscribers across his YouTube channels as of late 2024. For a category like sports nutrition, that kind of built-in distribution is huge. It cuts customer acquisition friction early, though it also creates the obvious question of whether the brand can outgrow the creator.
Gupta’s background is a lot more operator-heavy. Before BeastLife, he worked at mCaffeine as a general manager, and another profile of his career notes experience across Morepen and mCaffeine before co-founding the brand. That gives BeastLife something influencer-first brands often lack. A founder who has actually dealt with ecommerce execution, brand systems, and consumer product scale-up.
Early traction and fundraising details
The company’s numbers are aggressive for such a young business. It was featured in Inc42’s “30 Startups to Watch” in May 2025, where it was described as having crossed ₹50 Cr in annual GMV, ₹35 Cr in gross sales, and EBITDA profitability in its first year. Separate reporting around its Shark Tank India appearance said BeastLife clocked ₹1 Cr in sales in its first hour of launch and reached ₹14 Cr in revenue within 6 months.
Now comes the bigger step. BeastLife has raised ₹20 Cr in pre-Series A funding from GVFL and Equentis at a ₹320 Cr post-money valuation. The company is currently net profitable and is on track to close FY26 at around ₹100 Cr in revenue, with an internal goal of scaling to ₹500 Cr over the next 3 years while staying profitable. That’s ambitious. Not impossible. But ambitious.
How BeastLife compares with other supplement brands
BeastLife isn’t entering an empty category. On one side are entrenched sports nutrition names like Optimum Nutrition, MuscleBlaze, and Protinex. On the other are newer digital-first wellness brands building broader health portfolios, including The Whole Truth, Wellbeing Nutrition, and Cosmix. The Whole Truth is raising a large Series D and posted ₹215.8 Cr in FY25 revenue. Wellbeing Nutrition and Cosmix have both drawn strategic buyers in recent months.
So where does BeastLife fit? Right now, it looks strongest as a high-velocity, creator-led D2C supplements brand with deep traction in north India and multi-channel distribution. It also has a sharper performance-nutrition identity than broader wellness players. Its differentiation isn’t fancy tech. It’s audience access and fast ecommerce execution. It also has visible trust markers and a product mix that spans hardcore gym staples and more mass-market wellness items.
Why the BeastLife funding round matters
This round matters because BeastLife isn’t using the money to paper over losses. It’s using it to extend a model that’s already profitable. That changes the story. Investors are backing a company that has shown it can sell supplements online and now wants to build the team and operating base for a harder phase of growth.
The offline piece is the real test. Online demand can be juiced by a creator audience. Physical retail can’t. If BeastLife can make its products move in selected offline markets, the brand starts looking less like an influencer business and more like a durable consumer company.
There’s also a product angle that’s easy to miss. BeastLife is working on protein products tailored for users of GLP-1 weight-loss drugs. That’s a smart signal. It suggests the company doesn’t just want to chase gym bros forever. It wants a place in the wider preventive-health and nutrition wallet.
How big is the India protein supplements market?
It’s large already, and still expanding. IMARC estimates the India protein supplements market reached $912.9 Mn in 2025 and could grow to $1.58 Bn by 2034, at a 6.27% CAGR.
Zoom out, and the broader nutraceutical market is much bigger. IMARC pegs India’s nutraceutical market at $8.93 Bn in 2025, with a path to $23.09 Bn by 2034, growing at 11.14% annually. The structural tailwinds are obvious. Preventive healthcare is becoming more mainstream. Ecommerce keeps widening access. Younger buyers are increasingly comfortable discovering health products through creators and D2C brands instead of chemists or gym counters.
That’s also why investors are piling in. Strategic buyers and growth investors aren’t treating supplements as a niche anymore. They’re treating them as a serious consumer category where brand trust, formulation, and distribution can create very large outcomes. BeastLife’s round is smaller than some of the headline deals nearby, but it fits the same shift.
BeastLife funding looks smart—now execution has to catch up
The BeastLife funding round gives the company enough firepower to attempt the transition a lot of creator-led brands talk about and very few pull off. Online demand is the easy part. Building a profitable offline nutrition brand across regions is where things get real.
What to watch next is whether BeastLife can turn north-India traction, a strong founder media engine, and a profitable start into a national supplements business that still holds margins.
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FAQ
What is the latest BeastLife funding round?
BeastLife has raised ₹20 Cr in a pre-Series A round from GVFL and Equentis. The deal values the D2C nutrition brand at ₹320 Cr post money and is meant to support team expansion, operations, and an early offline retail push.
How does BeastLife sell its supplements?
BeastLife sells through its own website, marketplaces, and quick commerce channels. Its backend is built to handle multi-channel order and warehouse operations. That helps it manage repeat purchases and broader ecommerce scale more efficiently.
Who founded BeastLife?
BeastLife was founded in 2024 by Gaurav Taneja and Raj Vikram Gupta. Taneja came in with a massive fitness-media following and a former pilot background, while Gupta had already worked in consumer brand operations at mCaffeine.
Is BeastLife in the protein supplements market or the broader nutraceutical market?
It sits in both, but its core identity today is still sports nutrition and protein supplements. That puts it inside a protein category worth $912.9 Mn in India in 2025, while also giving it room to expand into the much larger nutraceutical market, estimated at $8.93 Bn in 2025.
