HealthFab is a Bengaluru startup that sells reusable period underwear and other menstrual wellness products. The latest HealthFab funding round brings in ₹20 crore in Series A capital led by Atomic Capital, as Indian consumers slowly look beyond disposable pads for more comfortable, lower-waste options. Founded in 2019 by Kiriti Acharjee, Sourav Chakrabarty, and Satyajit Chakraborty, the company now wants to turn a single breakout product into a much broader period-care business.
What does HealthFab actually sell?
HealthFab’s core product is GoPadFree, a reusable period panty built like regular underwear. It uses a moisture-wicking top layer, a super-absorbent microfiber core, a breathable leak-barrier layer, and a soft cotton body fabric. Customers pick between Heavy and Ultra flow variants, wear it without an extra pad, then rinse, wash, and reuse it for up to 2 years. The product is BIS-certified, PFAS-free, and protected by an Indian patent.
The customer journey is simple. You buy based on flow level, wear it through the day or overnight, rinse it after use, hand-wash or machine-wash it with mild detergent, and hang it dry. Heavy is positioned for medium-to-heavy days. Ultra is meant for super-heavy flow and offers up to 6-pad-equivalent absorbency.
The product line doesn’t stop there. HealthFab also sells disposable period panties and GoPainFree period pain relief cream. That gives it a way to serve customers who aren’t ready to switch fully to reusable period care on day 1. It already distributes through its own site and large marketplaces. Quick-commerce channels include Amazon, Flipkart, Myntra, Meesho, Swiggy Instamart, and Zepto.
This isn’t just a “green” product story. It’s a direct-to-consumer period-care brand trying to turn one functional item into a habit-driven monthly purchase cycle — and eventually a wider women’s wellness basket.
Who founded HealthFab and why did they start it?
The founding story
HealthFab started after the three founders saw women in their own families struggling with periods, especially when restrooms were limited and safe disposal wasn’t easy. That pushed them toward a reusable, leak-proof underwear format after months of product research and user testing. It’s a practical origin story. Less “category vision,” more “this problem is right in front of us.”
Do the founders have market fit?
Kiriti Acharjee is now the company’s CEO, and Crunchbase identifies him as an Annamalai University alumnus. Sourav Chakrabarty studied electrical and electronics engineering at Sikkim Manipal Institute of Technology. Satyajit Chakraborty came from a very different track. He founded the gaming studio Flying Robot Studios in 2012 and later co-founded SYV Games in 2023.
That’s not the usual femtech-founder resume. But it helps explain why HealthFab has leaned into product design and consumer education. D2C execution matters here. One founder brings operating leadership, another has an engineering background, and Chakraborty has prior company-building experience in product-led businesses. The mix is unconventional. It’s also probably useful.
Traction, fundraising, and the shape of the business
HealthFab serves more than 5 lakh users today and wants to scale that base to 5 million over the next 3 years. It has also said revenue has grown 3x year on year, while earlier reporting around its 2025 pre-Series A round said it had crossed 3 lakh customers and was growing revenue at roughly 2.5x to 3x annually. ET reported that revenue rose from ₹70 lakh in FY21 to ₹10.6 crore in FY25, though losses widened to about ₹3.3 crore as the company kept spending on expansion.
Atomic Capital led this Series A, with participation from existing investor Mistry Ventures, and the round takes total funding to nearly $3.7 million. Before this, HealthFab raised $1 million in a pre-Series A round in February 2025 led by Mistry Ventures. BeyondSeed, Thrive Ventures, and angel investors Anupam Mittal, Aman Gupta, Vineeta Singh, and Peyush Bansal joined in. That followed a $336K seed round in 2022 led by BeyondSeed. The startup also got a visibility boost from appearing on *Shark Tank India*.
How HealthFab stacks up against Nua, Sirona, Sanfe, and others
HealthFab isn’t selling into an empty category. The source set of rivals includes Soothe, PeeSafe, Sanfe, Nua, Sirona, and Plush. The real incumbent alternative is still the same old one: mass-market disposable pads from brands like Whisper and Stayfree. That’s the harder fight, honestly. Startups aren’t just competing with each other here. They’re competing with habit.
HealthFab differentiates through format and channel strategy. Its reusable period underwear sits between sanitary pads and higher-learning-curve alternatives like menstrual cups. The company is now pushing beyond pure D2C into quick commerce, general trade, and offline distribution. That broadens the pitch from eco-conscious users to convenience-led users. It’s a much bigger market. Investors are backing that shift, not just the underwear SKU.
How does HealthFab funding change the company?
This round matters because it gives HealthFab permission to stop behaving like a one-product brand. Management has said the money will be used to expand across pain, energy, fatigue, and sleep-related period wellness. It also plans to push harder on quick commerce, general trade, manufacturing capacity, and offline presence. That’s a big move. It turns the company from “period panty startup” into “monthly cycle-care brand” — at least on paper.
That broader roadmap is what investors are buying into. Atomic Capital didn’t lead a Series A just to help a niche D2C label sell more underwear online. The bet is that once a customer trusts HealthFab for one intimate, recurring-use product, the company can cross-sell adjacent products with better retention and a higher lifetime value. A stronger venture story.
There’s still risk. Consumer health brands love to say they’re becoming platforms. A lot of them just become cluttered catalogs. HealthFab now has to prove it can widen the basket without losing the clarity that made GoPadFree work in the first place.
What market is HealthFab funding betting on?
The backdrop is real. Grand View Research pegs India’s femtech market at $1.23 billion in 2023 and projects it to reach about $3.88 billion by 2030, with growth near 17.8% annually. That’s a fast-growing category by any standard. Consumer products are part of that story too, not just apps and devices.
HealthFab’s own slice of the market is smaller but still substantial. ET cited the Indian menstrual hygiene market at roughly ₹12,000 crore, still dominated by sanitary pads, with reusable products and wellness-led period care only gradually gaining adoption. That last bit matters. The category is growing, but switching behavior is still early. Which means there’s room for breakout brands — and a lot of education cost.
Investor interest is building already. Nua raised ₹35 crore in February 2025, and Plush picked up ₹40 crore in June 2025. So HealthFab’s Series A doesn’t look like an outlier. It looks like another signal that women’s wellness in India is finally being treated as a category with room for specialized brands, not just an FMCG afterthought.
Final take on HealthFab funding
The clearest read on HealthFab funding is this: investors think reusable period underwear can be the entry point, not the end product. The company has a live product, real user numbers, and stronger distribution than a lot of early D2C brands. It also has a roadmap that reaches into a much broader period-wellness market. The next question is whether HealthFab can turn that trust from 5 lakh users into repeat purchases across new categories without losing focus.
Read how Tsavorite raised $5M from Pavestone to build a full-stack AI compute platform combining custom silicon and software, designed to reduce data movement, cut costs, and deliver efficient training and inference across edge systems, enterprises, and data centres as demand for AI infrastructure continues to surge.
FAQ
– What is the latest HealthFab funding round?
HealthFab has raised ₹20 crore in a Series A round led by Atomic Capital. The round was announced on May 4, 2026, and included participation from existing investor Mistry Ventures, taking the startup’s total funding to nearly $3.7 million.
– How does HealthFab’s GoPadFree period panty work?
GoPadFree works like regular underwear but uses multiple stitched layers to wick moisture and absorb flow. It also blocks leaks. HealthFab sells Heavy and Ultra variants, says the product can replace pads or tampons for many users, and states each pair can be washed and reused for up to 2 years.
– Who are the founders of HealthFab?
HealthFab was founded in 2019 by Kiriti Acharjee, Sourav Chakrabarty, and Satyajit Chakraborty. Acharjee is the CEO, Chakrabarty has an engineering background from SMIT, and Chakraborty previously built Flying Robot Studios before joining the period-care business.
– What market does HealthFab operate in?
HealthFab sits at the intersection of menstrual hygiene, women’s wellness, and India’s broader femtech market. That market generated about $1.23 billion in revenue in 2023 and is projected to reach roughly $3.88 billion by 2030, while India’s menstrual hygiene segment alone is estimated at around ₹12,000 crore.
