Mekr is an electronics manufacturing platform that helps brands design and source consumer electronic products, then build them through one managed production stack. A lot of Indian brands still rely on imported finished goods or a messy patchwork of vendors, which makes timelines, pricing, and quality harder to control. Now the Delhi NCR startup has raised ₹67 Cr in Series A funding led by Avaana Capital, with Titan Capital Winners Fund also participating. Mekr was founded in 2022 by Anand Yadav and Gaurang Kuchhal, and it's betting that more brands want India-based manufacturing instead of just importing box-packed appliances.
What is Mekr and how does it work?
At a basic level, Mekr works like an outsourced electronics manufacturing team for brands that don't want to stitch together sourcing, components, assembly, and supply-chain execution on their own. A customer can come in with product requirements — or even just a physical reference sample. Mekr’s in-house team then maps materials and manufacturing processes. It also creates digital designs before lining up production. It’s built around electronics, but the actual work spans PCBA and plastics molding. It also covers metal processing, parts, and semiconductor sourcing.
What makes that more than a broker is the operating layer around it. Mekr gives customers a personalized dashboard to track project status and reports. Dedicated project managers handle inspections and audits. They also coordinate production. On the supplier side, it offers timely payments and working capital access. That matters.
The product stack isn’t limited to assembly. Mekr builds around modular engineering blocks such as BLDC motor systems, precision gear mechanisms, heating systems, load cells, and in-house mould design. Its catalog also shows it already manufactures across categories like electric kettles, tyre inflators, weighing scales, vacuum cleaners, trimmers, and hair dryers. So the platform is a mix of ODM capability and component sourcing. Production management is part of it too.
There’s a practical filter here too. Mekr typically prefers mass-volume orders of more than 500 to 1,000 units, which tells you it isn’t chasing tiny prototype jobs. It can support early-stage product development. For more complex electronics design or firmware work, it can connect brands with external R&D partners. But the sweet spot is moving products into manufacturing with quality checks such as IQC, PDI, FPA, and online inspection.
Who founded Mekr before this funding round?
Company founding story
Mekr was started in 2022 by Anand Yadav and Gaurang Kuchhal. The company’s registered roots are in Delhi, and its manufacturing base sits in Sonipat, Haryana. The founding idea was direct: both founders had already gone through the pain of taking hardware from prototype to mass production, and they saw how even simple electronics could get stuck across separate suppliers for plastics, PCBs, metals, imports, and assembly.
Founder market fit
That background is why Mekr doesn’t read like a software-first startup that wandered into manufacturing. Earlier coverage described Yadav and Kuchhal as second-time founders who had firsthand experience with the jump from proof-of-concept hardware to real production runs. Public profiles show a technical bent: Yadav studied at IIT Delhi, while Kuchhal studied at Delhi Technological University and had worked on a home automation project called Iota Homes.
Early traction and fundraising details
Mekr isn’t operating in stealth mode anymore. It has developed more than 100 SKUs and works with over 40 brands, including Amazon Basics, Croma, Flipkart, and Wipro. Before this Series A, it had raised ₹5.8 Cr in 2022 from Better Capital, Titan Capital, and 2AM VC.
The new round is much bigger — ₹67 Cr, or about $7 Mn. Avaana Capital led it, and Titan Capital Winners Fund joined in. Mekr will use the money for R&D and product engineering. It also plans to spend on proprietary tooling, supplier localisation, manufacturing automation, stronger quality systems, and export readiness. Very hardware-specific. No fluff.
Competition and market position
Mekr is entering a market where the biggest names are much larger contract manufacturers and ODM players. Prospectus and market materials for listed consumer durables manufacturers place companies such as Dixon Technologies, Amber Enterprises, PG Electroplast, Elin Electronics, and EPACK Durable among the established peers in outsourced manufacturing. Those firms operate at a different scale. Many brands also still fall back on Chinese imports or fragmented local vendor chains instead of using one coordinated manufacturing partner.
Mekr’s pitch is straightforward. It isn’t trying to out-muscle the giant EMS players on sheer volume. It’s going after brands that want private-label or ODM manufacturing for small appliances and related electronics with more visibility and lower planning friction. India-based lead times are part of the appeal. Earlier founder comments made the positioning clear: match China pricing where possible, but do it with domestic manufacturing and faster supply-chain control.
Why does the Mekr funding round matter?
Hardware rounds matter differently from SaaS rounds. When a company says it will spend on tooling, automation, and supplier localisation, it’s saying it wants tighter control over unit economics, defect rates, and delivery timelines. For Mekr, that could be the difference between being a useful manufacturing partner and becoming a repeat supplier that brands build product roadmaps around.
The export angle matters too. Yadav has argued that India is becoming a serious base not just for local demand but for exports, especially in labor-intensive appliance manufacturing. If Mekr uses this round to make its factory processes more automated and its quality systems more reliable, it could move from import substitution to export-grade manufacturing. That’s a harder place to earn.
There’s also a signal in who wrote the check. Titan Capital was already in from the earlier round, and it came back. That usually means the company hit enough milestones after seed to justify another bet. In manufacturing, follow-on support says a lot.
Why are investors backing electronics manufacturing in India now?
India’s electronics opportunity is no longer a niche policy story. The source report pegs the broader electronics market at more than $400 Bn by 2030. A government investment platform also noted that domestic electronic hardware production rose from $37 Bn in 2015-16 to $74.7 Bn in 2020-21, a 17.9% CAGR, while national targets call for $300 Bn in electronics manufacturing and $120 Bn in exports by 2026.
Policy is pushing in the same direction. Earlier in 2026, MeitY approved 29 more applications under the Electronics Component Manufacturing Scheme across 16 product categories, including display modules, capacitors, connectors, resistors, flexible PCBs, and lithium-ion cells. Those proposals are expected to bring in ₹7,104 Cr of investment. That kind of component-level push matters because companies like Mekr can’t localize end products unless the underlying supply chain gets deeper too.
Mekr isn’t the only company attracting capital here. In March 2026, Bacancy Systems raised ₹40 Cr in a Series A round led by Sabre Partners and Greenstone Capital. So this isn’t one isolated bet. Investors are putting money into Indian electronics manufacturing because import dependence is still high, supply chains are shifting, and local brands increasingly want India-based partners who can do more than final assembly.
What should you watch after Mekr funding?
The next test for Mekr funding isn’t the headline number. It’s whether the company can turn this round into deeper supplier localisation and sharper quality control. It also needs more export-ready manufacturing without losing the speed that made brands sign up in the first place. If that happens, Mekr could become one of the more credible new ODM names in India’s consumer electronics and appliance market.
Read how Cowboy Space raised a $275M round to build orbital data centers and eventually launch them on its own rockets as AI compute demand collides with power, land, and infrastructure limits on Earth.
FAQ
– What is the latest Mekr funding round?
Mekr has raised ₹67 Cr in a Series A round announced on May 12, 2026. Avaana Capital led the round, and Titan Capital Winners Fund also participated; the company plans to use the money for R&D, tooling, automation, supplier localisation, and export readiness.
– How does Mekr’s manufacturing platform work?
Mekr acts as an end-to-end electronics manufacturing partner for brands. It can start from a requirement sheet or even a physical sample. It then converts that into digital designs and production plans, manages sourcing and assembly, and gives customers project visibility through a dashboard while its team runs inspections and quality checks.
– Who founded Mekr and what is their background?
Mekr was founded in 2022 by Anand Yadav and Gaurang Kuchhal. They were described as second-time founders with hands-on experience in taking hardware from prototype to mass production; public profiles also connect Yadav to IIT Delhi and Kuchhal to Delhi Technological University and an earlier home automation project called Iota Homes.
– Is Mekr an electronics manufacturing company or a consumer appliance ODM?
It’s basically both. Mekr operates as an electronics manufacturing platform, but its visible product footprint sits heavily in consumer appliances and adjacent categories like electric kettles, weighing scales, vacuum cleaners, tyre inflators, trimmers, and hair dryers, which places it squarely inside India’s broader push to localize electronics and appliance production.
