Naturis Cosmetics makes beauty and personal care products for brands that don’t want to build their own factories, labs, and formulation teams from scratch. The company has raised ₹100 crore in its first institutional funding round, led by Sharrp Ventures, at a time when brands want faster launches but product development and manufacturing are still the bottlenecks. Founded in 2011 and led by cofounder and CEO Rahul Tandon, Naturis sits in the less glamorous part of beauty — the back end. That’s why this round matters.
What does Naturis Cosmetics actually do?
Naturis Cosmetics is a B2B product development and contract manufacturing company for skincare, haircare, fragrance, color cosmetics, body care, and personal care brands. It offers private label, white label, and OEM/ODM services. A customer can come in with a rough idea, an existing SKU that needs reworking, or a full brand brief and get support from formulation to launch.
The workflow is pretty hands-on. Naturis sources and tests raw materials. It helps choose and test packaging, develops products around market needs, runs stability and shelf-life studies, checks whether a formula meets regulatory requirements, and then supports scale-up into manufacturing. It also does the unsexy but useful work many young brands struggle with — reverse engineering, replication, and modification of existing products when a founder wants a better texture, lower cost, or faster turnaround.
That product engine is built around a 5,000 sq. ft. lab and a 20-member R&D team. Naturis works with a wide range of active ingredients, from niacinamide and hyaluronic acid to retinol, ceramides, AHAs/BHAs, peptides, and biotech-led actives. It also develops clean, vegan, cruelty-free, dermatologically tested products that comply with standards such as IFRA and EU allergen requirements.
For a customer, the difference is simple. Before a partner like this, a brand usually juggles formulators, packaging vendors, compliance consultants, and a third-party plant that may or may not care about development speed. With Naturis, that process gets pulled under one roof. Documentation, SKU planning, and manufacturing support come bundled into one operating relationship.
Who founded Naturis Cosmetics and how did it scale?
Naturis Cosmetics started in Jammu, not Mumbai hype circles
Naturis was founded in 2011 in Jammu City, Jammu & Kashmir, long before “beauty backend” became an investor theme. The company grew around a 100,000 sq. ft. manufacturing setup that includes production, R&D, QA/QC, its corporate office, and a showroom. Today, it presents itself as a Mumbai-headquartered business, with its manufacturing base still tied to Jammu — a useful mix if it wants industrial scale and closer access to beauty brands, suppliers, and investors.
Rahul Tandon brings operator DNA to Naturis Cosmetics
Rahul Tandon is the cofounder and CEO most closely associated with Naturis Cosmetics. His background is more operator than influencer — he studied at IIT Delhi, has experience in business development and operations, and worked earlier at Schlumberger. That helps explain why Naturis talks so much about process, throughput, and execution rather than trend-led branding. The wider founding group has described itself as combining 30+ years of manufacturing experience with promoters from IITs and global MNCs.
Traction, fundraising, and where Naturis sits against rivals
Naturis works with more than 50 beauty and personal care brands, including Nykaa, Pilgrim, Purplle, Colorbar, Bare Anatomy, Kay Beauty, and Asaya. It also supplies OTC and cosmeceutical products to Glenmark and Dr. Reddy’s Laboratories. On the numbers, operating revenue rose about 40% to ₹154 crore in FY25 from ₹110 crore a year earlier, while profit came in at ₹12 crore. The company has also compounded revenue at more than 50% annually over the last 4 years while staying profitable.
Sharrp Ventures led the ₹100 crore round, Naturis’ first institutional fundraise. Participants included Mirabilis Investment Trust — the family office of Infosys cofounder K. Dinesh — along with Anicut Capital, Niveshaay, Hyperscale Ventures founder Suyash Saraf, Yogesh Kabra, and angels from pharma and specialty chemicals. Entrackr reported the development earlier. Naturis plans to use the capital for a new manufacturing facility in Vapi, an experience centre in NCR, an R&D hub in Mumbai, and expansion into more beauty, personal care, and OTC categories. Tandon said the money will help Naturis “strengthen its R&D capabilities, expand manufacturing capacity” and push its broader manufacturing-platform ambition.
Competition is real, and it’s fragmented. On one side are Indian contract manufacturers like HCP Wellness, Vive Cosmetics, and NG Electro Products that also sell private-label development, custom formulation, and large-batch production. On the other side is the old-school alternative: brands piecing together separate formulators, packaging vendors, and manufacturing contractors on their own. Naturis is betting that the winning offer isn’t just cheap capacity. It’s faster formulation, broader category coverage, OTC know-how, and a tighter concept-to-counter workflow.
Why Naturis Cosmetics funding matters
This round matters because it looks like growth capital, not rescue capital. Naturis is already profitable, already supplying known brands, and already operating at meaningful revenue scale. So the new money is less about proving demand and more about expanding the machine behind it.
The Vapi facility is the clearest sign of intent. A new plant in western India can improve proximity to suppliers and customers, lift capacity, and reduce some geographic concentration around its older base. The NCR experience centre is also more important than it sounds. Beauty buyers want to test textures, packaging, fragrance direction, and sample iterations in person, not just over email and courier boxes.
The Mumbai R&D hub fits the same logic. Naturis is trying to become more than a quiet third-party manufacturer and get closer to an ODM platform that shapes product briefs earlier in the cycle. That’s where margins can improve and client stickiness can deepen. The hard part is execution. Adding buildings is easy to announce. Keeping quality, timelines, and profitability intact while adding categories is harder.
How big is the Naturis Cosmetics market opportunity?
India’s cosmetics market is already large and still expanding. One recent estimate put it at $23.86 billion in 2024, with growth to $44.63 billion by 2032 at an 8.28% CAGR. Skincare alone accounted for about 32.39% of the market in 2024, which matters because that’s one of the deepest categories for contract development and repeat formulation work.
The online channel is also changing how fast products have to be built. Online beauty and personal care is projected to grow at a 10.25% CAGR in India through 2032, while another estimate pegs the online beauty and personal care market at $6 billion in FY25 and $13 billion by FY30. That kind of growth usually benefits the brands you see on apps and marketplaces. It also benefits the factories, labs, and regulatory teams underneath them, especially when trend cycles get shorter and founders want new SKUs out yesterday.
Consumer taste is shifting, too. Clean beauty, herbal positioning, natural ingredients, and clinically backed actives are all gaining traction in India at the same time. That creates a weird but lucrative mix for manufacturers: brands want nature-led storytelling, but they also want modern efficacy claims, tested stability, safe packaging, and regulatory compliance. Companies like Naturis get pulled into that complexity by default.
Can Naturis Cosmetics become India’s beauty manufacturing winner?
Naturis Cosmetics isn’t the flashiest company in Indian beauty. That may be the point.
It already has customers, profits, and a clear use for the capital it just raised. If it can turn Vapi, NCR, and Mumbai into a tighter product engine without losing margin discipline, Naturis Cosmetics could end up being more valuable than a lot of the brands it manufactures for.
Read how Mandrake Bio raised ₹16 crore in a pre-seed round to build AI-designed gene-editing enzymes from scratch for agriculture and therapeutics instead of relying on traditional CRISPR tools.
FAQ
- What is the Naturis Cosmetics funding round? Naturis Cosmetics raised ₹100 crore in its first institutional funding round in July 2026. Sharrp Ventures led the round, and the investor list included Mirabilis Investment Trust, Anicut Capital, Niveshaay, Suyash Saraf, Yogesh Kabra, and sector-focused angels.
- How does Naturis Cosmetics work as a beauty CDMO? Naturis works as a contract development and manufacturing partner for beauty and personal care brands that want help from idea to finished product. It handles formulation, raw-material and packaging testing, stability studies, compliance work, and production across categories like skincare, haircare, fragrance, and color cosmetics.
- Who is Rahul Tandon of Naturis Cosmetics? Rahul Tandon is the cofounder and CEO of Naturis Cosmetics. He studied at IIT Delhi, has an operations-heavy profile, and previously worked at Schlumberger, which lines up with Naturis’ manufacturing-first approach.
- Is Naturis Cosmetics a D2C beauty brand? No, Naturis Cosmetics is not a consumer-facing D2C beauty label. It’s a B2B manufacturer and product-development partner that supplies brands such as Nykaa, Pilgrim, Purplle, Colorbar, Kay Beauty, and pharma companies including Glenmark and Dr. Reddy’s in OTC and cosmeceuticals.
