Supply6 is a Bengaluru D2C company that sells daily nutrition supplements for people who want vitamins, hydration, fibre, and gut support in a simpler format than juggling multiple products. The Supply6 nutrition brand has raised ₹48 crore in fresh funding led by Unilever Ventures, with participation from existing investor Zeropearl VC and actor Kriti Sanon. The core bet is straightforward: a lot of Indian consumers want preventive health products that are quick to buy and easy to use, without turning every morning into a chemistry project. Founded in 2019 by Vaibhav Bhandari and Rahul Gupta, Supply6 is operating at an annualised revenue run rate of ₹75 crore and expects to touch ₹100 crore in the next 3 to 4 months.
That’s not a small jump.
And it explains why this round matters more than the headline number.
What does the Supply6 nutrition brand actually sell?
The flagship product, Supply6 360, is a single-serve daily nutrition sachet meant to be mixed into water and consumed once a day. One serving is built around vitamins, minerals, probiotics, prebiotics, digestive enzymes, adaptogens, and plant-based whole-food ingredients. The formula is positioned as an all-in-one supplement rather than a narrow single-benefit product. On the product side, that matters because the brand isn’t asking customers to assemble separate gut-health and immunity routines. Micronutrients are covered too.
The use flow is about as low-friction as these products get. A customer tears open a sachet, mixes it with about 120 ml of water, and drinks it. Supply6 says it works best with water rather than milk and advises against hot water because heat can reduce the effectiveness of some nutrients. That sounds basic. But the convenience is as much the product as the ingredient list.
Under the hood, the formula is fairly dense. Supply6 360 carries 63+ superfoods, vitamins, minerals, and related nutrients per daily serving, along with 3 billion CFU probiotics. The ingredient architecture spans adaptogens like panax ginseng and maca. It also includes greens such as beetroot and kale, plus seeds including flax and chia. Prebiotics like inulin and FOS are in the mix, along with digestive enzymes such as amylase, protease, cellulase, lipase, and lactase. Supply6 also says a serving provides about 95% of daily vitamin B12 needs and 83% of daily vitamin D.
That product design tells you what the founders are chasing.
Not hardcore sports nutrition. Not medical nutrition either.
It’s closer to a daily-use wellness habit for busy consumers who want broad nutritional coverage in one step.
Who built Supply6 and how far has it come?
The founding story
Supply6 started in Bengaluru in 2019, built by Vaibhav Bhandari and Rahul Gupta around a simple consumer insight: plenty of people don’t eat especially well, but they still want a practical way to cover recurring nutrient gaps. The company’s brand story is wrapped around the “six” in Supply6 — protein, carbohydrates, fats, vitamins, minerals, and fibre — which gives the business a cleaner identity than a lot of wellness brands that keep piling on claims without a clear core.
That focus has helped the company stay legible. Instead of trying to be everything to everyone from day one, Supply6 built around foundational daily nutrition and then widened into adjacent categories across vitamins, hydration, and fibre. It’s a sharper pitch than the usual supplement-brand sprawl.
Traction, distribution, and fundraising
The latest round brings in ₹48 crore, or about $5 million, led by Unilever Ventures. Zeropearl VC joined again, and Kriti Sanon — who came on board as an investor and brand ambassador in December 2025 — also participated. With this raise, Supply6 has now brought in more than $6 million in total funding.
Its earlier round was a $1.1 million pre-seed raise in 2025 from Zeropearl VC, Kunal Shah, Renee Cosmetics cofounders Ashutosh Valani and Priyank Shah, and XYXX founder Yogesh Kabra.
The business already sells through its own website, Amazon, and quick commerce platforms including Blinkit. That mix matters because wellness discovery increasingly happens across marketplaces and impulse channels, not just on brand-owned stores. Supply6 says its annualised revenue run rate is now ₹75 crore, with a target of ₹100 crore within months. Ambitious, yes, but not absurd if quick commerce conversion keeps improving.
Competition and positioning
Supply6 isn’t entering an empty category. It’s up against Marico-owned Plix, HUL-owned Oziva, Kapiva, and BeastLife, among others. That’s a tough set. Some rivals are stronger in herbal or Ayurvedic positioning. Some are better known in mainstream urban wellness. Others win on celebrity pull and broad SKU depth.
Supply6’s angle is different enough to stand out. The brand focuses on clinically backed daily nutrition and a simplified one-sachet format. Broad omnichannel availability across D2C, marketplaces, and quick commerce also helps. In a crowded dietary supplements market, that combination of convenience and routine-building is probably what Unilever Ventures is buying into.
Why does this Supply6 nutrition brand round matter?
Because this isn’t just expansion capital.
It’s operating capital for a company trying to turn a single-product habit into a broader consumer brand.
Supply6 says the new money will be used to expand its product portfolio, invest in clinical research and engineering, strengthen the supply chain, and improve digital capabilities. Some of the capital is also earmarked for entering new markets. The company also plans to build marketing and partnership muscle, hire across functions, and widen its reach across D2C, marketplaces, and quick commerce channels.
That list tells you where management thinks the next bottlenecks are. Not awareness alone. Not just distribution. It’s product depth, operational reliability, and channel execution at the same time.
Unilever Ventures leading the round adds another signal. Consumer investors don’t back these businesses only for top-line growth. They back them when they think repeat purchase behavior and brand recall can compound. Category tailwinds matter too.
How big is India’s nutrition and wellness market?
Pretty big. And still getting bigger.
Supply6 operates inside India’s dietary supplements market, which is expected to reach $62 billion by 2033, growing at a 13% CAGR from 2024, based on the market estimate referenced in the source article. That’s the kind of number investors like because it supports multiple large brands, not just one breakout winner.
The demand drivers are easy to spot. Preventive healthcare is becoming more mainstream. Consumers are spending more on functional foods and daily wellness routines. Lifestyle-related conditions such as obesity, diabetes, and cardiovascular issues are pushing more people toward supplements aimed at immunity, weight management, hydration, digestion, and general wellbeing.
Quick commerce is part of the story too. So is the shift toward clinically backed products rather than vague wellness promises. That’s why this category keeps pulling capital even when investors are more selective elsewhere.
Can the Supply6 nutrition brand hit ₹100 Cr next?
It can.
But the next stretch won’t be won by branding alone.
Supply6 already has the ingredients investors usually want to see in a D2C nutrition startup: a focused hero product, a visible celebrity backer, repeat-use potential, and growing omnichannel distribution. The harder part now is turning that into durable scale without getting buried under customer acquisition costs or lost in a market where every second brand is selling “daily wellness.”
Read how Spense raised a $2.8M seed round led by Arkam Ventures to help banks launch secured credit cards and UPI credit lines backed by customer assets without replacing their core banking systems.
FAQ
- What is the latest Supply6 funding round?
Supply6 has raised ₹48 crore in a new round led by Unilever Ventures. Zeropearl VC joined the round again, and Kriti Sanon also participated after coming on board as an investor and brand ambassador in December 2025. The raise takes the company’s total funding to more than $6 million. - How does Supply6 360 work?
Supply6 360 is a once-daily nutrition sachet that you mix with water and drink. It combines 63+ ingredients in one serving, including probiotics, prebiotics, vitamins, minerals, adaptogens, and digestive enzymes. The product is built as a broad daily supplement rather than a single-purpose pill or powder. - Who founded Supply6?
Supply6 was founded in Bengaluru in 2019 by Vaibhav Bhandari and Rahul Gupta. The company was built around the idea that modern consumers want a simpler way to cover everyday nutrition needs without stacking multiple wellness products. - Is Supply6 a D2C supplements company or a wellness brand?
It’s both, but the cleaner label is a D2C nutrition and wellness brand. Supply6 sells dietary supplements directly to consumers while also using marketplaces and quick commerce, which puts it in the same broad category as brands like Plix, Oziva, Kapiva, and BeastLife.
