Yes Madam runs an at-home salon and spa platform that sends trained beauty professionals to customers’ homes across India. The Yes Madam funding round brings in ₹50 Cr from Info Edge Growth Fund in the startup’s first institutional raise after years of being bootstrapped and profitable. It’s chasing a simple problem: salon services at home are still a trust-and-hygiene business, and customers hate price opacity almost as much as they hate bad service. Founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, the company now wants this fresh capital to open more cities, improve its tech, and tighten its partner network.
What is Yes Madam and how does it work?
At a basic level, Yes Madam is a home salon booking platform. A customer enters their location on the app or website, browses available services, picks a slot, and books a beautician to come home. The platform also supports quicker bookings for urgent needs. That matters.
The service menu is broad enough to feel like a real salon, not a stripped-down doorstep version. It covers waxing, facials, clean-ups, mani-pedi, threading, body polishing, hair services, nail art, bridal packages, spa treatments, and newer categories like HydraGlo and laser treatments. And it isn’t just aimed at women — Yes Madam serves both male and female customers, with waxing and facials still acting as anchor services.
What makes the model more interesting is what it removes from the old offline salon routine. Customers don’t need to travel or wait. They also don’t have to guess what products are being used. Yes Madam separates service and product charges, uses its own mono-dose single-use packs for more transparency, and includes the usual platform basics like verified experts and secure payments. It also offers a satisfaction promise. That’s not flashy tech. In this category, boring operational trust is the product.
Who founded Yes Madam and what traction has it built?
The founding story
Yes Madam started in 2016 after a bad personal experience with home salon services. Mayank Arya and Aditya Arya built the company after a botched appointment left their wives with severe skin reactions. That pushed them toward a model built around pricing transparency and tighter product control. It also meant more accountability from service professionals. Akanksha Vishnoi later joined the founding team and took on the brand and marketing side.
Why the founders fit this category
Mayank Arya’s background is less beauty and more hard-knocks entrepreneurship. He spent his early career in the Merchant Navy, then built multiple businesses in Liberia in 2009 and became wealthy before returning to India after violence and the Ebola outbreak hit those ventures. Aditya Arya also came from the maritime world — he became a 2nd mate and, at 26, trained to become a Dynamic Positioning Officer in 2012 before leaving that track for entrepreneurship. Akanksha Vishnoi studied BBA LLB at Symbiosis Law School. She brought brand-building instinct, design sense, and marketing ownership into the company.
Traction, partner economics, and the numbers that matter
This isn’t a tiny experiment anymore. Yes Madam is active in around 55 cities, fulfills about 3 lakh bookings a month, and has completed more than 65 lakh bookings since launch. Customer retention is close to 80% and NPS is around 50, which suggests people aren’t treating it like a one-off convenience purchase. The platform also works with more than 12,000 partner professionals.
The supply side is a big part of the pitch. Yes Madam says its low-commission structure helps partners earn about ₹25,000 a month on average, with top performers making up to ₹60,000. Its official material also highlights BWSSC-certified training and insurance-related benefits. It also points to support systems for service partners. That matters because beauty-at-home platforms live or die on professional retention, not just customer acquisition.
The financial profile is what probably got investors comfortable. Yes Madam says it remained bootstrapped until now, posted a profit of ₹1.8 Cr in FY25, and lifted revenue to ₹195 Cr in FY26 from ₹94 Cr in FY25. It also said EBITDA for FY26 was expected to grow 368% year on year from ₹2.6 Cr in the previous fiscal. The company showed up on *Shark Tank India* in 2024. But this Info Edge cheque is the real institutional validation.
What the funding round looks like
The new round is ₹50 Cr, or about $5.2 Mn, from Info Edge Growth Fund. It’s the company’s maiden institutional funding round. This isn’t seed money for a still-figuring-it-out startup — it’s growth capital for a business that has already built revenue and profitability. Yes Madam says it will use the money to enter more Indian cities, improve its technology stack, deepen its professional network, and sharpen customer experience.
How does Yes Madam compare with Urban Company and Snabbit?
Urban Company is still the obvious benchmark. It’s a much broader home-services platform, covering beauty and wellness alongside cleaning, repairs, and maintenance. Yes Madam is narrower and more category-focused, which can be an advantage if execution stays tight. It doesn’t need to be everything to everyone. It just needs to be really good at beauty and wellness at home.
Then there’s the next wave of faster, more local competition. The source article names GetLook, Swagmee, and GlamCode as emerging rivals, while BilluCare has pushed into rapid-response salon delivery with service promised in roughly 30 to 45 minutes. Snabbit went one step further in May 2026 with an instant salon-at-home launch in Bengaluru after a pilot that completed more than 2,000 beauty jobs in six weeks. Average fulfilment was under 15 minutes.
Yes Madam’s answer isn’t raw speed alone. It’s trying to win on trust, partner economics, and repeatability. Inc42 reported earlier in 2026 that the company had begun shifting top performers to a 0% commission structure, leaning more on product margins and platform fees instead. Pair that with mono-dose packaging and transparent line-item pricing, and the play is clear: become the specialist brand customers trust and the platform professionals prefer.
How does Yes Madam funding change the company now?
This round matters because it changes the pace of execution, not the survival odds. Yes Madam was already profitable and had already built real scale without outside institutional capital. So the Info Edge investment looks less like a bailout and more like an accelerator for a model that’s already working.
It also gives the company room to invest in the less glamorous parts of the business. Better dispatching and better partner onboarding need capital. So do sharper customer experience and more reliable service quality across new cities. In a home-services business, the tech stack isn’t there to look clever. It’s there to reduce no-shows, improve matching, handle repeat bookings, and stop operations from turning messy as coverage expands.
There’s also a margin story underneath the salon story. Yes Madam earns from service commissions, product sales, and training fees, and it wants more of its future growth to come from private-label products and beauty devices used by professionals on the platform. If that piece scales, this stops being just a booking company and starts looking more like a services-plus-products engine. The company has also said it wants to enter GCC and Southeast Asian markets later.
How big is India’s at-home salon market getting?
The direct home-salon market is still fragmented, but the broader demand pool is large and getting larger. IMARC puts India’s beauty and personal care market at $31.19 Bn in 2025 and projects it will reach $48.72 Bn by 2034, with a 5.08% CAGR. That’s the backdrop for why investors are still paying attention to startups that can turn grooming into a repeat, app-led service.
There’s also a second trend that fits Yes Madam’s strategy neatly: beauty devices are growing faster than the wider category. IMARC estimates India’s beauty devices market reached $2.1 Bn in 2025 and could hit $7.4 Bn by 2034. That lines up with Yes Madam’s plan to grow private-label device sales, which could become a much better business than relying only on marketplace commissions.
Consumer behavior has shifted too. People are more comfortable booking services at home, more sensitive to hygiene, and less loyal to neighborhood salons if an app can give them convenience plus trust. Investors clearly see that shift — Snabbit alone raised $56 Mn in April 2026 to expand instant home services. So this category isn’t cooling off. It’s speeding up.
Yes Madam funding is interesting because it backs a category specialist at a moment when home services are splitting into two camps — broad super-apps and focused operators. The question now is whether the company can keep service quality high while adding cities, partners, and product revenue at the same time.
Read how abcoffee raised ₹61 crore in a pre-Series B led by Kliff Ventures to scale its tech-enabled grab-and-go coffee chain across Mumbai, Delhi NCR, and Bengaluru while doubling down on subscriptions, supply chain, and app-led repeat ordering.
FAQ
– What is the Yes Madam funding amount and who invested?
Yes Madam raised ₹50 Cr in its maiden institutional funding round from Info Edge Growth Fund. The company plans to use the capital for city expansion across India, stronger tech infrastructure, a deeper professional network, and a better customer experience.
– How does Yes Madam work for salon at home bookings?
Customers book through the Yes Madam app or website by entering their location, selecting a service, choosing a time slot, and confirming the appointment. The platform offers categories like waxing, facials, hair care, nail services, and spa treatments, with verified professionals visiting the customer’s home.
– Who founded Yes Madam?
Yes Madam was founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishnoi. Mayank and Aditya came from maritime careers before building the business, while Akanksha brought legal training, design instincts, and brand-building experience into the founding team.
– Is at-home salon services a big market in India?
Yes — and it sits inside a much larger beauty and personal care market that IMARC valued at $31.19 Bn in 2025. That market is projected to reach $48.72 Bn by 2034, and adjacent categories like beauty devices are expanding even faster, which helps explain why startups and investors keep pushing into home beauty services.
